A social campaign is an organized marketing effort that uses social media to meet specific goals for business. They can be used to create brand recognition in sales, increasing sales, establishing trust, and even crisis communications.
Before you launch any social media campaign it is essential to establish your objectives in clear, quantifiable terms. This can help you stay focused as you create and implement your social media strategy. You can also track the performance of a campaign in real time by using various analytics tools.
Once you have established your goals, your social campaigns next step is to determine which platform is best for the campaign. It should be determined by the social networks your ideal customer personas will be most active on. LinkedIn, for example, is a great tool for B2B businesses to connect with prospects and decision makers.
Then, you must decide what type of content to post during your campaign. Content should be aligned with your brand’s goals and values. Images and graphics convey more than words alone do, so make sure to include branded photos and videos in your content. It’s also crucial to keep a close eye on current trends, like Instagram stories and live video, to keep your content relevant to your target audience.
If you’re running out of social media concepts, you can take inspiration from your competitors. They may have the same ideal customers as you are, therefore analyzing their social media strategies can provide you with ideas for your own campaigns.
